B2B Ecommerce / FMCG
HELIT
A custom B2B ecommerce platform that moved a third of HELIT's active buyers from the phone to online ordering.
The Challenge
HELIT Kereskedelmi Kft, a member of the Mirbest Group trading in food, drugstore and household FMCG products, was running on a legacy IT system incompatible with a modern ecommerce platform. Linking HELIT's SAP system to the online store was complicated by an intermediate database layer sitting between the two.
On top of that, the sector needed order functionality most platforms don't offer out of the box: delivery time-window booking, synchronization of orders placed online and by phone, partner-specific pricing that changes constantly with custom discounts, and newsletter/catalog integration with HubSpot.
The Solution
LogiNet built a custom B2B platform on Logishop Pro, with React and Node.js, extensively customized for HELIT's ordering rules:
- Dynamic pricing tied to the selected delivery date, including promotions and pre-order availability
- Postcode-based order deadlines with a live countdown timer
- Delivery-window alerts when an order falls outside the slot
- Login warnings for customers with outstanding debt
- A weight calculator across mixed product units
- Centralized access to invoices, delivery notes, returns and vouchers
- A brand-aligned UX with a Publitas plugin for scrollable catalogs
Results
1 in 3
of HELIT's roughly 2,000 active users already order through the new B2B platform
Zero disruption
the ordering process kept running smoothly through the migration, with positive user reception
“Linking HELIT's SAP system with the online store was a multi-step process due to the existence of an intermediate database.”
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